aktiviranje mećave udvostručivši se na diablo, warcraft ips usred promjene tržišta

Activision Blizzard udvostručuje Diablo, IP adrese Warcraft usred promjene tržišta

The times have been rough for the Activision Blizzard juggernaut, as changing market conditions and lack of differentiated IP launches have led the company into a sort of stagnant position in the market - in both launches and revenue sources. The recent split from Destiny developer Bungie took out a bite from one of the company's additional streams of revenue amidst dwindling World of Warcraft subscriptions (after the usual spike post launch for Battle of Azeroth) and the lack of any new sources of income in the close future. This saw the company's stock valuation coming down, and was bookended by the recent layoff of some 8% total of the company's workforce (around 800 out of its 9,600 employees). Reports peg these as being mostly outside of the game development workforce, though, which could give traction to the report that the company is doubling down on IP-related development, instead of shying away from it - a sensible move, if you'll ask me.

Activision Blizzard COO, Coddy Johnson, ponovio je Blizzardove fantastične IP rezerve i želi da kompanija postigne veću kadencu u izdanjima sadržaja koja slijede vrstu visokokvalitetnih lansiranja koje postižu u svojim proširenjima World of Warcraft - ali na ostalim, više diferenciranim izvorima prihoda. Johnson je također ponovio da će se sredstva za rad na franšizi Diablo ponoviti, rekavši da će 'Diabloov razvojni broj znatno porasti', s timom 'Timovi rade na nekoliko projekata franšize, kao i na globalnom pokretanju Diablo Immortal.'

Sources: Kotaku, Venture Beat